Online Advertising: Here are the 7 Most Common Questions that We Get from Churches
In this blog series, we’ve been unpacking the key principles and strategies for effective church marketing and online advertising.
Then, we specifically focused on Facebook ads for churches. We talked about why your church needs to be running Facebook ads. Then, we gave you the 4 major barriers to running effective Facebook ads.
We also launched ProChurch 365 - a revolutionary new tool to help your church get a steady stream of first-time visitors from your community. Inside ProChurch 365, you’ll discover the world’s simplest system to create, customize, and manage all of your Facebook and Instagram Ads.
Over these last few weeks, we’ve received a lot questions about online advertising for churches, and in this post, we just want to take a few minutes to answer some of the most common questions that we’ve received.
That’s a great question.
Every church is different, but every church should have a “Visit this Sunday” or “Everyday Invite” ad that they can run year-round for their church.
You’ll also want to create specific ads that you can run for Easter and Christmas, since those are the two biggest outreach events of the year for most churches.
You might also have some other outreach events that you’ll want to create campaigns for: Community BBQ, VBS, etc.
There are also churches that run ads at the beginning of a new sermon series, especially if that series is aimed at non-Christians or people who don’t attend a church.
Of course, there are are other creative ways to use Facebook ads as well:
You can create an ad that simply asks: “How can we pray for you?” When they click the ad, it can take them directly to messenger, where they can let you know their request.
You can create ads that highlight testimonies from members and regular attenders of your church
There are a lot of options for running Facebook ads. In the end, you want to choose the approach that’s the best fit for your church and your community.
In general, yes. Videos have much higher conversion rates than images. But it does depend on your ad topic and audience. With ProChurch 365, you can run both video and image ads and test which one works better for your audience
You should really use both. Here’s why. Studies have shown that users tend to browse on mobile and make decisions on Desktop.
Instagram is primarily mobile, so this is where many of your users will be hearing about your church for the first time. Facebook, on the other hand, is mobile and desktop, so there’s more potential for people to plan a visit to your church on Facebook.
We recommend that you send people to a visitor capture page, or a landing page.
The one place you don’t want to send them is your website. Websites have a lot of links and places people can go and browse. It’s easier for potential visitors to get lost in the maze of information.
Visitor capture pages are all about one thing: PLANNING A VISIT. You want to keep potential visitors focused on that one big goal.
After they plan a visit through the landing page, you can give them a link to your church website if you want. But first, you want to give them an easy way to connect with your church.
It really depends on your church size and budget. The great thing about Facebook and Instagram ads is that they can easily fit it into almost any budget.
You can spend as little as $5-$10 a day. When you launch an ad through ProChurch 365, you’ll actually be able to choose exactly how much you want to spend each day, so you’ll know exactly what your monthly budget will be.
It all depends on the type of ad. For an event like Christmas or Easter, we recommend that you run them at least 3 weeks before.
Of course, the everyday invite ads can run all year long. In fact, the longer you run the ad, the better engagement you’ll get and the higher ranking you’ll get from Facebook.
Think of a Facebook ad as a Smart Invite or a Smart Mailer.
Just like an invite card or mailer, it exposes people to your church. These are people who would probably never hear about your church if not for that ad.
But it does much more than that. It also allows you to get real engagement with that person, even before they attend your church. For starters, you’ll be able to respond to messages, comments, and questions under your church ad.
You can have a real conversation. That’s what makes Facebook ads such a powerful outreach tool.
And of course, your customized landing page is also aimed at getting contact info from people who decide to plan a visit to your church. So you have additional ways to connect with potential visitors there.
The key is to follow up on every one of these leads that comes in.
We hope this short Q&A was helpful. If you have other questions about online advertising or church marketing, let us know in the comments.
If you want to know more about ProChurch 365, you can check out the details here.